A shopper on a product page wants to know three things: what it is, what it costs and how to buy it. Everything else is there to help with those three, or it is in the way.
Start with a phone screenshot
Open your best-selling product on your phone and take a screenshot of the first screen, before you scroll. Then answer:
- Can you see the product photo, the name, the price and Add to cart?
- How much of the screen belongs to things that are not the product?
- Is anything covering the page, even for a second?
Do the same on a desktop. Most clutter shows up on the phone first.
Pop-ups that open on load
A pop-up that covers the product before the shopper has seen it asks for something before giving anything. Newsletter sign-ups, spin-to-win wheels and “Wait, before you go” boxes all fall in this group.
If you want the sign-up, move it to the footer, the cart or a small tab that opens only when tapped.
Stacked bars
Announcement bars, shipping bars, offer bars and cookie bars can all sit on top of each other. Keep one bar at the top with one message. If you have several messages, pick the one that matters most this week.
Badges and trust icons
Rows of payment logos, “secure checkout” shields and “best seller” badges add up fast. Keep what answers a real question shoppers ask you, like returns or delivery time, and put it close to Add to cart in plain text.
Look at the last few weeks of customer emails. The questions that come up again and again are what belongs near the button. Everything else can go lower on the page.
Widgets from apps you no longer use
Uninstalling an app does not always remove what it added to your theme. Look for empty boxes, leftover blocks in the theme editor and scripts that still load. Your theme’s code and the theme editor’s app embeds list are the places to check.
Things that move the page
Anything that loads late and pushes the content down, like a review widget, a currency switcher or an offer banner, makes shoppers tap the wrong thing. If a block has to stay, give it a fixed space so the page does not jump.
What to keep
- Photos that show the product clearly, including on a phone.
- The price, variants and Add to cart, close together.
- Short answers about delivery, returns and sizing.
- Reviews, lower on the page, where shoppers go to look for them.
- One offer, in one place.
Every Tidebird app does one job and keeps your product page clean.
The short version
- Screenshot the first screen on a phone.
- Remove anything that covers the product on load.
- Keep one bar, one offer and the answers shoppers ask for.
- Clean up what old apps left behind.
- Check again after every new app you install.
